The Journal
Honest marketing thinking for small businesses who want to grow with purpose
Why Most Small Business Ad Campaigns Fail (And What the Successful Ones Do Differently)
Why Most Small Business Ad Campaigns Fail (And What the Successful Ones Do Differently)The uncomfortable truth: most ad campaigns fail before a single penny is spentHere is something that genuinely amazes me, and I see it constantly: business owners who are actively...
Why LinkedIn Outreach Still Works for B2B (And Why Most People Get It Wrong)
Why LinkedIn Outreach Still Works for B2B (And Why Most People Get It Wrong)Cold outreach is not dead. Treating people like numbers is.Most B2B businesses that come to me have the same underlying problem: no consistent way of generating leads. They know they should be...
Your Business Already Has the Content. You’re Just Not Getting It Out.
Your Business Already Has the Content. You're Just Not Getting It Out.Here is something I have noticed about nearly every business owner I work with: put them in a room with a potential customer and they are brilliant. They know their subject inside out. They answer...
Why Email Marketing Can Still Outperform Every Other Channel (When You Do It Properly)
Why Email Marketing Can Still Outperform Every Other Channel (When You Do It Properly)Email is not dead. It is just badly used.Every year or so, someone declares email marketing dead. Usually just before another platform algorithm change quietly proves the opposite....
How to Buy a Small Business Website You Won’t Regret in Three Years
How to Buy a Small Business Website You Won't Regret in Three YearsThe most expensive website mistakes are the ones that don't show up until years after you've paid for themHere is the awkward truth about buying a website: most business owners only discover whether...
What Does Good SEO Actually Look Like for a Small Business?
What Does Good SEO Actually Look Like for a Small Business?Why most small business SEO under-delivers, and what to focus on insteadA while back, I started working with a company that delivers counselling training courses. Good business, genuine expertise, strong...
The Complete Guide to Marketing Your Authentic Purpose-Driven Business
The Complete Guide to Marketing Your Authentic, Purpose-Driven BusinessThe fundamentals-first approach to authentic growth - without the hype, manipulation, or soul-selling. If you're running an ethical, authentic, purpose-driven business, you've probably noticed that...
Authentic Branding: Why Being Yourself is Your Biggest Competitive Advantage
Authentic Branding: Why Being Yourself is Your Biggest Competitive AdvantageThe unsexy truth about building a brand that actually resonates (hint: it's not about your logo)Last week, a business owner told me something that broke my heart: "I hate my website. It looks...
How to Actually Understand Your Audience (Without Being Creepy About It)
How to Actually Understand Your Audience (Without Being Creepy About It)Why your customer avatar is probably nonsense and what to do instead"Sarah, 34, lives in Worcester, drives a Volvo, shops at Waitrose, has 2.4 children and enjoys yoga." That's from a real...
Your Message is Meaningless (And How to Fix It)
Your Message is Meaningless (And How to Fix It)Why nobody remembers what you do and what to say instead Quick test: Can you explain what you do in one sentence that a ten-year-old would understand and remember?If you just mentally said something involving "solutions,"...
Why Your Marketing Has Multiple Personality Disorder (And How to Fix It)
Why Your Marketing Has Multiple Personality Disorder (And How to Fix It)The shocking truth about why customers don't trust you (hint: check your Instagram bio)Here's a fun Friday afternoon activity: Open your website, Facebook page, LinkedIn profile, and latest email...
Your Marketing Tools Are Using You (And It’s Costing You Everything)
Your Marketing Tools Are Using You (And It's Costing You Everything)How to choose tools that serve your strategy instead of becoming a slave to software subscriptionsA Bewdley business owner once showed me her marketing "stack." Twenty-seven different tools. £400 per...
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