FREQUENTLY ASKED QUESTIONS

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WHAT TYPE OF MARKETING CAMPAIGN IS RIGHT FOR ME?

Marketing campaigns typically take people on a journey.

That journey starts with Awareness of your business, then Traffic (people visiting your website / landing pages), Lead Generation, and finally Sales.

Awareness -> Traffic -> Leads -> Sales – Marketing campaigns progress in that order.

You should focus on getting awareness first (getting in front of your customers). Once you have a way for gaining awareness and visibility from your customers, focus on driving traffic to your website / landing pages. From there find a way to collect leads from this traffic, and finally – convert those leads into paying clients.

Each stage of the process establishes the foundation for the next stage, so your marketing campaigns need to be focussed on progressing your client through the process from awareness to sales.

You may be looking to build out campaigns to take people through the entire process, or work on improving and optimising just one stage of the process.

During an initial consultation, we can help advise you on the best way to proceed.

HOW MUCH TIME PER WEEK DO I NEED TO SPEND ON MY MARKETING?

  • In short, it depends. Honestly, there are some tasks that are better done in house with a little bit of guidance and training on best practices from a professional. Other tasks are easily “outsourceable” and when they are being taken care of for you, you will be kicking yourself over why you didn’t outsource sooner! There are also a few crucial tasks that just need whatever time it takes to get them done properly and really do need that collaborative aspect between a marketing professional and the business owner / team member to get the job done correctly. Remember – a flawlessly executed marketing campaign can totally transform your business growth and income. So isn’t it worth doing what it takes to get it right?

 

  • The process of delivering a marketing campaign typically goes something like this: 1) Research and explore 2) Create 3) Deliver 4) Analyse and Improve. The first time you go through this process, it will be more time consuming than it will be the 3rd or 4th time… The more times you repeat this cycle, the more systems, processes and automation you will have in place to scale your campaigns and save you time

SHOULD I OUTSOURCE MARKETING, OR DO IT MYSELF / IN HOUSE?

 Pros of doing it yourself

Taking a DIY approach can save you tons of money by testing and running campaigns yourself. It’s also crucial to have a baseline knowledge of modern marketing campaigns to be able to outsource correctly – you need to be able to assess how someone is doing a good job and whether they are ripping you off or not.

Cons of doing it yourself

You may waste a lot of time on the long run by trying to do tasks yourself. You might overlook things that are key to a campaigns successes without realising. By hiring a professional, you might not necessarily save loads of time straight away, but having the guidance of a professional will help you identify exactly what needs to be done and how best to do it to take your business to the next level.

I'VE TRIED OUTSOURCING MARKETING BEFORE AND HAD A VERY BAD EXPERIENCE... HOW ARE YOU DIFFERENT?

  • Clients typically end up staying with me for 12 months and more… A few clients have been working with me over 6 years! They simply wouldn’t work with me that long if they weren’t seeing results or happy with the working relationship. Check out some of the testimonials people have gave me on my homepage.
  • I also think it helps that I offer a bespoke service, not a package deal. This means that every campaign is totally personalised to you as a business. Often agencies outsource, and to do so, they need to package up services so they are scaleable. This often results in campaigns that don’t necessarily suit the business they are working with and don’t get results. As every project I work on is bespoke, this issue is avoided.

CAN YOU GET THE RESULTS I'M LOOKING FOR QUICKLY?

  • It really depends on what you mean by ‘results’ and what assets and resources you currently have at your disposal. If you are a totally new business with no clients, no mailing list and no advertising budget, it will take a lot more time to achieve decent results for you compared to a business that is established, has a large and engaged mailing list and a healthy advertising budget. Results and time-lines are therefore specific to each project and are usually set during an initial consultation – if you’d like, you can send us an email and book a free consultation now. 
  • Is your business fairly new to modern marketing tactics? If you haven’t ran many campaigns before (or managed to achieve much success) it’s necessary to persevere through a period of research and testing to discover what approach will work best for you. We can advise you on the most efficient ways to approach this discovery period – both from a cash flow and time investment perspective to make sure you start seeing results from your marketing as soon as possible.

CAN YOU FIND ME CLIENTS?

  • If by find you clients, you mean make sure that your business, branding and offers get in front of the right people at the right time… Yes. Can we promise that by doing that you will get more clients? Unfortunately, no. Marketing is like investing. With a sound strategy and enough capital to invest, you can get a fantastic return and grow your wealth massively… but results can never be promised or guaranteed. 
  • It’s also worth mentioning that the lines often get blurred between marketing and sales… As a marketer, I can help you get more leads, gain more exposure in your marketplace, and optimise (and automate) communication through technology and processes – I can even help you present your products and offers in a way so that they can be purchased online… Yet ultimately It’s your job to actually SELL your products and services once you get leads. Marketing attracts leads. Selling turns leads into clients.

CAN YOU TURN MY SKILLS INTO AN INCOME?

Yes, as long as…

1) there is a demand for the skill that you offer

2) you can deliver those skills consistently to a high standard

3) your market isn’t saturated (more supply than demand)

4) you are willing to invest the necessary time, energy, money and resources your campaign needs to succeed

5) you can sell what you do.

HOW WILL I KNOW A CAMPAIGN IS WORKING?

This depends on your metric for success.

Campaigns can have a number of objectives including increasing website visitors, email subscribers, social media followers, calls with prospects, online sales…

Before starting any project, we would clearly define what the metric for success looks like for you, and make sure we are tracking it throughout the campaign with periodic meetings to go through the data.

WHAT IS YOUR SPECIALITY WHEN IT COMES TO MARKETING?

While I can offer assistance pretty much across the entire spectrum of “marketing”, my areas of specialism are…

  • Outreach – Connecting businesses with the right clients, partners and people through personalised direct messaging and email to start conversations and drive leads.
  • Lead generation funnels & processes – I help to build processes that businesses can use to generate more leads and inquiries from potential clients
  • Holistic marketing strategies – Rather than focussing on specific tactics (like fb ads, or email marketing) I help build campaigns for clients that pull together several tactics into one encompassing strategy to maximise effectiveness and save time.
  • Website design & Management 
  • PPC Advertising – Facebook | Instagram | Youtube

WHAT IS YOUR TYPICAL LEVEL OF SUCCESS WITH CAMPAIGNS?

I would say that 80% of campaigns are overall a success (they result in clients gaining more leads, clients and sales).

Out of those campaigns, 35% tend to be a roaring success. These are usually campaigns where clients invest for a number of iterations of the campaign to iron out the creases and allow time for optimisation.

The remaining 20% of campaigns tend to yield less-than-satisfactory results. These tend to be ‘first time’ campaigns or for businesses that have little to no prior visibility in the market, have no experience with modern marketing campaigns, or where there is a poor product to market fit.

    DO YOU WORK FOR PROFITS GENERATED / PROFIT SHARE?

    There are a few circumstances where I work with clients in a ‘profit share’ scenario as a joint venture partner. For a project to be considered as a joint venture, it would need to hit a few requirements. For more information, please see my terms and conditions page.

    HOW MUCH TIME WOULD I NEED TO INVEST ONCE I HIRE YOU?

    The amount of hours you would be required to invest in a marketing campaign depends on the scope of the project itself. Some projects are relatively hands off from the clients side, others require a little more time investment as they are more collaborative based.

    In short, the more consultative we need to be (fact finding, coaching, information requesting) the more time you will need to invest – typically no more than 5 hours a week.

    It’s also worth noting, that the more consulting and fact finding we do, the more successful campaigns tends to be overall.

    HOW MUCH MONEY WOULD I NEED TO INVEST IN A MARKETING CAMPAIGN?

    Please refer to my terms and conditions page for the latest information on my fees and required investment for campaigns.