The Complete Guide to Marketing Your Authentic, Purpose-Driven Business The fundamentals-first approach to authentic growth – without the hype, manipulation, or soul-selling. If you’re running an ethical, authentic, purpose-driven business, you’ve... 
Authentic Branding: Why Being Yourself is Your Biggest Competitive Advantage The unsexy truth about building a brand that actually resonates (hint: it’s not about your logo) Last week, a business owner told me something that broke my heart: “I hate my... 
How to Actually Understand Your Audience (Without Being Creepy About It) Why your customer avatar is probably nonsense and what to do instead “Sarah, 34, lives in Worcester, drives a Volvo, shops at Waitrose, has 2.4 children and enjoys yoga.” That’s... 
Your Message is Meaningless (And How to Fix It) Why nobody remembers what you do and what to say instead Quick test: Can you explain what you do in one sentence that a ten-year-old would understand and remember? If you just mentally said something involving... 
Why Your Marketing Has Multiple Personality Disorder (And How to Fix It) The shocking truth about why customers don’t trust you (hint: check your Instagram bio) Here’s a fun Friday afternoon activity: Open your website, Facebook page, LinkedIn profile, and... 
Your Marketing Tools Are Using You (And It’s Costing You Everything) How to choose tools that serve your strategy instead of becoming a slave to software subscriptions A Bewdley business owner once showed me her marketing “stack.” Twenty-seven... Privacy & Cookies Policy
