NO NONSENSE. LESS JARGON. MORE IMPACT.

Empowering business owners to make better strategic decisions and achieve their goals through down to earth, practical marketing management, support and guidance

A Manifesto for Authentic Marketing in 2024

“THE PEOPLE-FIRST MARKETING PLAYBOOK FOR AN ERA OF AUTHENTICITY AND PURPOSE”

In an era dominated by information overload and a relentless pursuit of attention, the essence of marketing is often lost in the noise. This manifesto seeks to redefine the contours of marketing, placing ethics and purpose at its core.

HOW WE HELP

TAKE A LOOK THROUGH OUR SERVICE OFFERINGS AND DISCOVER HOW WE CAN HELP YOU ACHIEVE YOUR MARKETING GOALS.

If you would like to ask a question or request a proposal, get in touch via the form at the bottom of this page.

Breakdown of Services & Pricing | Frequently Asked Questions

Marketing Management and Remote / Virtual Assistance

Marketing Management | Remote (Virtual) Assistance | Pay As You Go | Affordable Retainers

Many businesses don’t need to hire an in-house marketing manager or work with an expensive marketing agency to get the results they desire.

Often, hiring an experienced freelance Marketing Manager or Consultant can be a much more affordable and effective way to market your business – that’s where we come in!

As a Marketing Manager or Consultant, we work as a remote (or virtual) assistant that specialises in marketing strategy and implementation.

The value of working predominantly with small businesses means that we have an eye for identifying the one or two specific steps that are crucial for moving the needle.

We usually work on a pay-as-you-go basis, or on a flexible and affordable monthly retainer.

Website Design and Management Services

Brochure Sites | Ecommerce Stores | Membership Sites | Blogs 

We help clients develop and manage websites on a variety of different platforms including WordPress, Squarespace, Wix, Shopify and Webflow

Our websites are optimised for mobile and desktop viewing, SEO (Search Engine Optimisation), analytics, and built according to your needs.

If you already have a website, and would like help keeping it updated and managed for you, get in touch to talk about our website management service.

Advertising, Outreach and Networking

Facebook Ads | Re-Targeting | Instagram Ads | Youtube Ads | Cold Email Outreach | LinkedIn Outreach | Google Ads

The most important aspect of marketing is being able to get your business in front of the right people at the right time.

For your marketing content to work, it needs to be seen.

We can help you identify the most suited audience for your advertising, and a cost-effective and efficient approach / platform for getting your offer in front of them.

Social Media Growth, Management and List Building

Audience Growth | Facebook | LinkedIn | Instagram | Youtube | Content Posting Schedule | Email List Building 

We can help you build an audience and keep them engaged so you have a network (or list) of contacts to market your business to. 

We can help you identify the best platforms and approaches to focus on for your business keeping your budget and time constraints in mind. 

Email Marketing and Customer Relationship Management

CRM’s (Hubspot / Monday) | Email Autoresponders (Keap / Mailchimp / Aweber / Active Campaign) Newsletters 

CRM’s and email marketing platforms are absolutely essential for businesses that want to keep an engaged audience and communicate with them at scale – or with automation.

We can advise on the most suited platform for your need, as well as assist with setup and ongoing management.

Funnels and Automation

Lead Generation | Lead Magnets | Webinars | Online Trainings | Event Signups and Registration | Sales | Email Autoresponders

Marketing ‘funnels’ are optimised pathways built into your marketing ecosystem that are designed to generate leads or sell services and products in a specific way.

We can advise on the most effective marketing funnel for your needs, and help with setup, on-going management, and advertising. 

SEO (Search Engine Optimisation), PR and Media

On-Site SEO | Competitor Research | Keyword Research | Link Building | Press Releases |Media Outreach | Content Marketing | Local and National SEO

We offer a full range of services to help you optimise your business to be found online through search.

We can help you with market and competitor research, implementation, and advise on what approaches will be most effective for your business. 

Content Creation, Design and Copywriting

Brochures | Video | Articles | Blogs | Webinars | Trainings | eBooks | White Papers

An effective way of presenting your  business to clients is by creating and distributing engaging content.

We can help you present your business in a modern, professional way and advise on getting the most from your content strategy.

MARKETING TACTICS AND STRATEGIES FOR YOUR INDUSTRY

Consultants

Business Advisors | Speakers 

Trainers

Events | Online Training | Membership Sites | Tutors

Coaches

Life & Business Coaches | Mentors

SAAS (software as a service)

Apps | Software | Tech

B2B (Business To Business)

Sales | Lead Generation | Recruitment

Creatives & Entertainment

Musicians | Events | Content Creators | Influencers | Events

Brick and Mortar

Restaurants | Pubs | Gyms | Personal Trainers | Schools | Retail

Service Based Businesses

Business Support | Finance | Consultants

Ecommerce

Online Stores | Shopping

THE ART AND SCIENCE OF COMMUNICATING VALUE

We view marketing as simply the process of effectively communicating the value of a product or service to an audience that has a need (or desire) for what that product or service can offer them.

There’s not really much more to it than that!

TO ACHIEVE A SUCCESSFUL MARKETING CAMPAIGN YOU NEED TO:

  • Deeply understand the needs and desires of your clients and customers (through market research)

  • Have a product or service that competitively delivers on that need or desire (having a strong USP, positioning and branding)

  • Devise a process for clearly and effectively communicating and demonstrating that value (an effective marketing strategy)

  • Implement your strategy in a time and cost-efficient way that is scalable

Anything else is just fluff!

Marketing doesn’t need to be complicated or confusing… No matter how much jargon the ‘experts’ might say.

That’s why our ethos of practical, down to earth, transparent marketing management and support is at the heart of what we do.

THE ART AND SCIENCE OF COMMUNICATING VALUE

We view marketing as simply the process of effectively communicating the value of a product or service to an audience that has a need (or desire) for what that product or service can offer them.

There’s not really much more to it than that!

TO ACHIEVE A SUCCESSFUL MARKETING CAMPAIGN YOU NEED TO:

  • Deeply understand the needs and desires of your clients and customers (through market research)

  • Have a product or service that competitively delivers on that need or desire (having a strong USP, positioning and branding)

  • Devise a process for clearly and effectively communicating and demonstrating that value (an effective marketing strategy)

  • Implement your strategy in a time and cost-efficient way that is scalable

Anything else is just fluff!

Marketing doesn’t need to be complicated or confusing… No matter how much jargon the ‘experts’ might say.

That’s why our ethos of practical, down to earth, transparent marketing management and support is at the heart of what we do.

SOME OF OUR CLIENTS

TROUBLESHOOT YOUR NEXT MARKETING CAMPAIGN

THERE ARE TYPICALLY 7 TYPES OF MARKETING RELATED GOALS OR AIMS

You may think you need to be working on all 7 of these areas to succeed, (and don’t get me wrong, excelling in all of these areas would be ideal…) but the reality of trying to do 7 things at once often means that none of them get done efficiently…

Businesses that are the most successful with their marketing tend to focus on just 1 of these key areas, master it, and THEN move onto mastering another area.

#1 - VISIBILITY

Getting your message in front of the right audience so they become aware of who you are and what you offer

#2 - TRAFFIC

Increasing the amount of people visiting your website on a regular and consistent basis. Traffic = website visitors

#3 - LEADS

Increasing the amount of leads you generate from website visitors, advertising and social media campaigns

#4 - SALES

Increasing the number of sales made per leads generated. I.e. turning more leads into clients and customers

#5 - DELIVERY

Increasing the efficiency and effectiveness of your service / product delivery to bring down costs, increase customer satisfaction, and raise profits

#6 - UPSELLING

Increasing the lifetime value (LTV) –  how much each client is worth to you – through effective up-selling, cross-selling, and deploying a value ladder

#7 - REFERRALS

Consciously encouraging the most effective form of advertising (word of mouth) by asking for referrals and offering unique ways for your clients to recommend you

GET IN TOUCH

If you would like to ask us a question, book a discovery call, or request a proposal, get in touch via your preferred medium below. We will strive to get back to you as soon as possible.

Email: info@benwebbmarketing.com | Phone: (+44) 0794 441 2407