How many different products / services do you offer in your business? Do each of these products / services require your time to deliver or are they automated? Can you scale these products to deliver them to multiple customers at a time? Do your products / services allow you to make recurring income off one sale, or is it just a one-time payment? These are questions you should seriously consider in your business as the type of offerings you deliver to your customers may be the difference between having the business of your dreams or your nightmares… Let Me Explain… Business owners generally have 3 aims for their business. Some they may be more aware of than others, but they are: Personal Aims (why they are in business in the first place – passion / need / etc) Financial Aims (the figure they want to earn) Lifestyle Aims (work from home / work from their laptop / have freedom / travel / etc) In a future article, we’ll be talking about aligning these 3 aims in your marketing more thoroughly, but for now, let’s just stay focused on the big picture relating to your offerings. Products And Services Impact Business Aims For instance, if one of your business aims is to allow you the freedom to spend more time with your family, delve into a hobby, or just generally not work more than the standard 40 hour work week, the time you spend delivering your products / services will impact on this aim considerably. If your work involves you working one-to-one with people, then in order to make money, your...
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