You’ve worked your socks off to build the elusive ‘list’, yet you’ve only managed to get just a few sales.,, How can you turn more of your list into paying customers? With A Nurturing Campaign A nurturing campaign is a focused and structured way to build a relationship with your customers, gain credibility, trust, and position yourself as a reputable person / business that can help your customers get what they want. This is where things like blogging, social media postings, and regular emails come in. Now many business owners these days have blogs, send emails out, and post things on social media, and often moan that these things aren’t working for them. There are a few questions I usually ask them at this point: “Is what you are doing really ‘nurturing’ or is it something else?” “Does your content have a clear and structured outcome / purpose?” Misconceptions about Nurturing “Is what you are doing really ‘nurturing’ or is it something else?” A lot of times, when business owners are blogging, sending out emails, and posting on social media, they are confusing nurturing with Advertising and Collecting Leads, and that often causes them to receive very poor results in terms of enquiries, sales and leads. Nurturing, Advertising and Collecting Leads are all different, yet very important aspects of the marketing process, but it is important not to mistake one for the other as they all have different outcomes. Outcomes: Advertising – To attract a stranger’s attention and move them towards explicitly stating their interest by taking some form of action. Collecting Leads – To filter out people who...
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