The main reason for having a specific and defined niche is to ensure your Marketing is laser focussed and therefore hits 3 important standards: Cost Efficiency – Doesn’t cost much Time Effectiveness – Doesn’t take a lot of time to manage Results Orientation – Actually brings in customers and allows you to track what’s working Marketing without a Niche defined is totally the opposite. It usually costs quite a lot of money, takes a lot of your time to manage, is nearly impossible to track, and therefore leaves you with no idea whether it is working or not. Marketing Without A Niche Defined = Confusion And Uncertainty Do you want to have a business model that ensures confusion and uncertainty? No? Then you’re going to want to define some Niche’s to make your marketing more targeted. The good thing is, it’s really easy to discover Niche’s you can market to. It also makes your business more fun to work in, and often makes your business more profitable! What Is Having A Defined Niche Like? Marketing to a specific and defined Niche is like communicating to a group of people who have the same exact interests, rather than communicating to a larger group of people who have very diverse interests. When I first set up as an NLP coach, I was advertising to anyone and everyone. The thought process that I went through was that coaching can help people from all walks of life with all sorts of different problems, so I should surely offer my services to EVERYONE. I spoke about helping people with a variety of issues such...
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