Do You Have Explicit And Specific Goals For Your Business? Now I’m not talking about how many new clients you obtain each month or how many employees you have, i’m talking about overall aims and goals for your business and how it fits into your life. What kind of goals / aims am I talking about? Personal – the reason you are in business in the first place (passions / needs / etc) Financial – the amount of money you need to earn to do what you want Lifestyle – how you want to spend your time (work from home / have more free time / travel / etc) Let me ask you a question… Do You Want To Live Life On Your Terms And Create The Kind Of Life YOU Want To Live? Isn’t that partly the reason you got into Business in the first place? I know this is a marketing blog, so you may be wondering why I’ve chosen to focus this article on business goals. The reason is that your business goals will determine what marketing strategy will be right for you in your business. Your marketing strategy needs to be designed so that it compliments your business goals and allows you to achieve them. So you need to know what your business aims are first. If you want to achieve and live your dream lifestyle, it’s important to be clear on exactly what it is that you want so you can figure out how to get it. Don’t you think? I see many business owners 5 years down the line, working their asses off...
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