So, you have identified a brilliant Niche for your business which has plenty of selling opportunities and a strong want / need that you can full fill with a product or service. You have also identified several ways you can advertise to people in that Niche, whether that be with PPC Facebook Ads, Networking via LinkedIn, a Viral content strategy, or something else. Now What? The next hurdle you face is to establish a form of communication with your potential customers so you can nurture them towards a sale. This is important as most of your customers will not be ready to buy from you the first time they come across one of your advertisements. The most common situation a potential customer finds themselves in is: Wanting to learn more about you and your business to see if you are credible / trustworthy Wanting to discover if you can actually help them get what they want / overcome their problem Wanting to come back to you at a later time when they are ready to buy (they may be out and about / not in a position to buy anything at the very moment they see your advertisement) Is Collecting Leads Essential? If you don’t collect leads following your advertisements, many people who would buy after receiving more information from you (nurturing), will still be out there needing / wanting your service. After a while, if they can’t remember who you are (which is likely), they will probably buy from your competitor. As I mentioned in a previous article, we see on average around 300-700 marketing messages per day....
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