The ‘So What?’ Principle

The ‘So What?’ Principle

In my eyes, every single time either yourself or your business is seen by the eyes of a potential customer, or anyone for that matter, you are advertising. So what is it that you are promoting to your potential customers? Is it of interest to them? Will it benefit them? Enter The ‘So What?’ Principle A while ago I was having a coffee with a good friend of mine who is also a coach and marketing trainer helping small businesses. Over our coffee and bacon sarnies, we exchanged stories of the latest advertising we’d seen from businesses on both Facebook and LinkedIn. We were having a little giggle to ourselves over some of the seemingly random social media posts that were clearly doing nothing for the businesses promoting them other than making them look highly unprofessional. My friend then said, “Do any of these businesses ever read back what they write in their social media posts or adverts and ask ‘So What?’, because that’s exactly what their customers will be asking themselves.” That’s so true, don’t you think? Your Customers Want To Know What’s In It For Them! Researchers suggest that on average we see around 300-700 marketing message per day. Some even suggest the number could be as high as 5000. That means we all have to be so desensitised and critical to most marketing messages, otherwise, we would literally spend every waking hour of our day buying new products / services and listening to every company who puts their message in front of us. This is clearly not the case. So how do we as consumers figure...
How To Make Sure Potential Customers Remember You With A Simple Facebook Advertising Trick

How To Make Sure Potential Customers Remember You With A Simple Facebook Advertising Trick

Did you know a person needs to see an advertisement on average around 7 times before they remember it? Let’s say a potential customer comes to browse your website, they may love what you offer, but for one reason or another they may not want to buy right now. So they leave your website and go about the rest of their day. Here’s where the problem comes in… A month or two down the line, that customer may be in exactly the right position to buy from you, but a long time has past and they couldn’t remember the name of your business of their life depended on it… So what do they do? They buy from someone else… Can you blame them? I mean, can you recall every single website that you visited 2 months ago? So what can you do in this situation to make sure your customer remembers you when they are ready to buy? One way to do this is by using a Tracking Pixel, or Internet Cookie. Do you know what an internet cookie is? Internet cookies (sometimes referred to as tracking pixels when used in marketing situations) are small pieces of information that are downloaded to your computer or mobile device when you visit web pages. Website owners and advertisers then have access to this information so they can see who has visited their website, their location, the kind of device they are using, and lots of other important information that they can use to make their websites better and test to see if their advertising is working properly. Another use for these internet...

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